Sanitarium adopts Australasian Recycling Label

Sanitarium is introducing the Australasian Recycling Label (ARL) on our food packaging. It's an evidence-based labelling system that makes it easier to know how to recycle product packaging materials correctly through simple icons on pack.  
 
Our iconic Weet-Bix™ and Marmite™ brands are the first to feature this label – so look for them on supermarket shelves now.
 
It just takes three simple steps to recycle 100% of Weet-Bix packaging - eat the 'bix, recycle the box and recycle the soft plastic bag at a local Soft Plastics Recycling Scheme collection point. With eligible soft plastics, the ARL will instruct you to 'Return to store' as collection points can be found at many Countdown, The Warehouse, New World, and Pak'n'Save stores. 

It's a little change with the potential to make a big difference - if every Weet-Bix consumer recycled the inner plastic liner, up to 60 tonnes of plastic could be diverted from landfill every year! 



Displaying the ARL on Weet-Bix boxes is an important step in our sustainable packaging efforts, with research demonstrating the ARL doubles the likelihood of households recycling the soft plastic*. 

ARL as it appears on Weet-Bix packaging
Weet-Bix-ARL.jpg

For Marmite, the ARL makes it clear that both the jar and the lid can be recycled through kerbside recycling, but check with your local council whether the lid should be left off or on. Plus, don’t forget to give the jar a good clean and dry before putting it in your kerbside recycling bin.

We’re adopting the ARL because the multitude of logos and recycling labels on products available in the New Zealand marketplace have caused confusion for many years. By providing you with information about how to recycle our packaging through the appropriate systems currently in place, together we can reduce the impact on the environment. 

Our Sanitarium team is committed to finding solutions and sharing our journey to a more sustainable future. By 2025, we’re aiming to make 100% of our packaging recyclable, reusable or compostable. 

Creating a circular economy for soft plastics in New Zealand
Soft plastics, including the soft plastic inner bag that helps protect and preserve Weet-Bix, can be dropped into a Soft Plastics Recycling Scheme bin, as pictured. The soft plastics collected are used to create a huge range of products, including plastic fence posts, vegetable gardens and parking bumpers here in New Zealand. 

Last updated: March 2022

*Australasian Recycling Label Consumer Insights Report 2021

You might also like ...