Our customer care team is happy to answer questions about our packaging and our sustainable packaging journey. Here are some answers to common questions we receive:


1. I love UP&GO, it’s my morning staple, but can you get rid of the plastic straw on UP&GO and replace it with a paper straw? I’m concerned about how straws are polluting our oceans/environment. 

UP&GO’s carton with straw provide the ultimate convenience on-the-run, however we’re actively seeking sustainable solutions. There are many suggestions, including paper straws, bamboo straws, metal straws and all have their positives and negatives.  We are working to find a solution that keeps food safe, remains convenient and easy to use. 

2. I’m a Weet-Bix kid, but I don’t like the plastic bag on the inside. Can’t you use paper, wax paper, a bio-degradable or recyclable bag/liner? I want to reduce the use of plastics in my home.  ​

The plastic bag helps preserve Weet-Bix by keeping them fresher for longer, reducing food waste which is also a significant environmental issue. After exploring several options, the liners in our Weet-Bix products are now recyclable through the New Zealand Soft Plastics Recycling Scheme. As partners, we contribute funding to these programs as part of our corporate social responsibility framework, helping to establish a circular economy for this packaging material.

For more information on where you can find a Soft Plastics Recycling Scheme bin visit https://www.recycling.kiwi.nz/ 


3. Does your cereal packaging contain recycled material?

Our packaging is currently made from ‘virgin’ materials, meaning it doesn’t contain recycled paperboard.  This is due to our stringent food safety standards, as we metal detect every single pack we make. Recycled cardboard can have microscopic fragments of metal, which can trigger our very sensitive metal detectors.  These packs then need to be discarded, which creates a food wastage issue, even if the food inside the pack is perfectly safe to consume. We’re actively looking at solutions to this problem. Much of our packaging materials used to protect our product during transport contains significant recycled content, and our cartons are fully recyclable. 

4. I’m a big fan of So Good however I’m struggling with the idea that the long-life cartons are not recyclable.  When will you use recyclable cartons?

Our So Good Tetra Pack cartons are in fact recyclable. Unfortunately, not all councils currently accept the carton for recycling as facilities vary in different regions.  We’re reviewing what information we can have on our packs and website to help give you clearer guidance. You can check if your council provides recycling of the carton at https://www.recycle.co.nz/page.php?ref=Regional%20Solutions

5. Are So Good/UP&GO plastic bottles recyclable?

Yes, they are recyclable and accepted by kerbside recycling systems that accept plastic bottles.  Our So Good goes into opaque PET plastic bottles and these are recyclable in mixed stream recycling.  You can remove the soft plastic "scrunchable" sleeve on the bottle and recycle it through the NZ Soft Plastics Recycling Program (https://www.recycling.kiwi.nz/). 

6. Do your Tetra Paks contain an aluminium inner lining? Can I recycle the pack if it does?

Yes, the UHT pack contains an aluminium inner liner.  The barrier helps preserve the nutritional and taste qualities of the product without requiring refrigeration.  It is recyclable where councils accept UHT packaging. You can check if your council provides recycling of the cartons at https://www.recycle.co.nz/page.php?ref=Regional%20Solutions 

Another option is to purchase So Good in a recyclable plastic bottle available in the chilled dairy section of major supermarkets. 

7. You use PET plastic for Marmite.  Couldn’t you use a glass jar?  Wouldn’t this improve the sustainability and recyclability of the jar?

Sanitarium spreads including Marmite and Peanut Butter are packed into recyclable PET jars (they must be clean for recycling). Clear PET is the most environmentally friendly of all the plastics as it be recycled again and again. Our main concern is that glass increases the risk of breakage and food contamination. Glass breakage throughout the supply chain increases food waste which is also a significant environmental issue in New Zealand. An estimated $1.17 billion worth of food is wasted each year, representing 157,398 tonnes of food sent to landfill.
Clear PET is the most sustainable of all the plastics as it can be recycled again and again.

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