Sanitarium has been helping Kiwis start the day right for over 94 years with our breakfast staples, including Weet-Bix™, Light ‘n’ Tasty™ and Ricies. Read more about our ingredients...
For the past 8 years, we've been awarded the Readers Digest Most Trusted Brand in the Breakfast Cereal category, as voted by New Zealanders.
Through our mission to “share with the community a message of health and hope for a better life”, we have led the way with high-quality, nutritious products that see consumers through their breakfast bowl and beyond every morning.
More than just a food company, Sanitarium invests time in national and local community health initiatives, such as the Sanitarium Weet-Bix™ Kids TRYathlon and the KickStart Breakfast program, helping kids all around New Zealand get the best start to their day.