New Zealand’s most trusted breakfast food brand

Sanitarium has been helping Kiwis start the day right for over 94 years with our breakfast staples, including Weet-Bix, Light ‘n’ Tasty and Ricies.

For the past 8 years, we've been awarded the Readers Digest Most Trusted Brand in the Breakfast Cereal category, as voted by New Zealanders.

Through our mission to “share with the community a message of health and hope for a better life”, we have led the way with high-quality, nutritious products that see consumers through their breakfast bowl and beyond every morning.

More than just a food company, Sanitarium invests time in national and local community health initiatives, such as the Sanitarium Weet-Bix Kids TRYathlon and the KickStart Breakfast program, helping kids all around New Zealand get the best start to their day.
 

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