Responsible marketing to children

Sanitarium is concerned with the rising rates of obesity and diet related chronic disease. We take seriously the issues related to our role in the food industry and the health of all New Zealanders.

Our vision to inspire and resource our community to experience happy, healthy lives guides our approach to making food and marketing our products and services. We take a responsible, socially sensitive approach to advertising with our aim to always inspire the community to make healthier food and lifestyle choices.

While we predominately advertise to the grocery buyer, occasionally we will use various forms of media to communicate with children in an effort to educate and inspire young Kiwis to make healthy eating and lifestyle choices. We will only use aspirational sporting heroes of the highest regard and incentives of value, such as educational Weet-Bix cards, the Sanitarium Weet-Bix Kids TRY-athlon events or promotional items that encourage healthy lifestyle choices.

One of Sanitarium's core philosophies is truly nourishing food, and each Sanitarium product is designed to meet our high nutritional and food appeal standards. 

Consumers regard Sanitarium as one of New Zealand’s most trusted brands, a position we will always respect and protect.