KickStart Breakfast wins Prime Minister's Social Hero Award

The KickStart Breakfast program, recently established by Sanitarium and Fonterra, has been recognised by Prime Minister John Key with an award as the 'Best New Initiative' at the annual Prime Minister's Social Heroes Awards. These awards acknowledge businesses supporting charitable purposes, with many great programs nominated each year.

At almost 400 school across New Zealand, Sanitarium and Fonterra have been helping kids 'kick start' the day with free Weet-Bix and Anchor Mega Milk.

Pierre van Heerden, General Manager at Sanitarium says, "We see KickStart Breakfast as a natural partner to our annual Sanitarium Weet-Bix Kids Tryathlon series. While we are responding to a clear social need, we are also interested in helping develop good long-term attitudes and behaviours of Kiwi kids, helping them form healthy habits for a lifetime."

KickStart Gets Kids Moving

Fonterra Chairman, Henry van der Heyden says the award reflects the strength of the partnership between the two companies and the schools across New Zealand who together help the program reach 12,000 children in low-decile schools every week. "The real reward for us is knowing that we're able to give kids a healthy start to the day to support their learning," says Mr van der Heyden.

KickStart Breakfast is one way Sanitarium and Fonterra are giving back to communities in which we operate and is part of our ongoing commitment to promoting health and nutrition. To find out more about the KickStart program including which schools in your area have signed up, take a look at www.kickstartbreakfast.co.nz.