Watch our new TV commercial where four Weet-Bix kids (Jess, Carlos, Hamish and Will) attempt to go from snow to surf in one run. Starting up at the top of Mt. Lyford in the South Island, they ride all the way down the mountain and roads to the beach at Kaikoura, with a bit of help from the community – proving that ‘Nothing stops a Weet-Bix kid’.

This advertisement was filmed on closed roads under controlled conditions. Sanitarium does not promote or encourage children to participate in or be involved in unsafe situations, acts or behaviour. We advise for children to talk to their parents about anything that they are unsure about.

If you think it looks like the Weet-Bix kids had some fun getting from the snow to the surf, check out what else they got up to in our behind-the-scenes video of Making of Nothing Stops a Weet-Bix Kid.